Production Meeting 4

As part of the pre production process we had to have production meetings as part of our production team. During these meetings we utilised the time using it to discuss and plan how we were going to proceed with making our music video. In this meeting we brainstormed some ideas for our digipak and advert. 

We agreed it would be a good idea to take pictures as went along filming so that Shelby could appear on the digipak in some of the same outfits that she wore while we were filming this would later help us to link the digipak to the music video. 

While discussing ideas we thought about maybe incorporating some images of journal entries for Shelby's character somewhat inspired by the "burn book" from mean girls. Although we decided to scrap this idea as when we tried experimenting with creating journal entries we found that they looked sloppy and didn't fit with the feel of our digipak. 

Instead we looked for inspiration elsewhere and we came across Adele's music video "Send my love". We found that we really enjoyed the effect of the overlaid images used in this music video and decided we wanted to incorporate this into our digipak images. For this I thought it would be effective to have multiple layers on top of one and other and drop the opacity down so that the back layers would fade through into the foreground. We also discussed colour selections for the background layers. We decided that in order to link the layers to the music video we would use the key colours from the music video in our digipak. These colours red and green are very important in our music video for representing the change in Shelby's character from unpopular to popular as such we would use them to tint the background layers of our digipak.

For the advert we decided to try and take some professional looking calculated model shots of Shelby as it would allow our advert to look much more realistic and like a real advert. We decided on using a white background and experimenting with different poses for Shelby to do in order to judge which would be the most effective. We also discussed ideas for costume that Shelby would wear for this shoot, deciding to incorporate colour scheme and the school theme from our music video. We did this by dressing Shelby in a burgundy red shirt that represents the colour of popular Shelby, and a grey check skirt that was used to represent Shelby as a student and the unpopular Shelby.

Production meeting 3

As part of the pre production process we had to have production meetings as part of our production team. During these meetings we utilised the time using it to discuss and plan how we were going to proceed with making our music video. In this meeting we went on a location recce visiting a number of different areas to see which would be suitable for us to use for our music video. 

















We took trips to both Lakeside and Romford in order to assess which would be the most effective setting for our music video. This allowed us to weigh the pros and cons of both settings and ultimately decide on which to use for our final music video. After visiting both shopping centres we all decided that Lakeside would be the better filming location as it was a bigger space and had better lighting sources than Romford which would give us better shots while filming. Also Lakeside had a bigger variety of shops so we would have more places to choose from on the day of filming. However once we had decided on Lakeside we went back to make a plan of what shops to use to shoot our footage in. We made the assessments based on which shops would allow us to film in them and which would have a  problem and disrupt our filming process. We agreed this was a necessary process as it would help with our time management on the day of filming allowing us to stay on track and not to go off schedule due to being kicked out off shops for filming. 

We also agreed to have shots in school to show Shelby as a student so we took a day to assess which of our schools Robert Clack and Eastbrook would be effective for which shots. We decided that Robert Clack would be more effective for some of the classroom and corridor shots we had discussed and that Eastbrook would be a good choice for some shots showing Shelby as an unpopular kid. We found a space in the corner of our common room that we thought would be effective at showing Shelby as an outcast as it was in the corner by a bin showing that Shelby is in an undesirable place in her life and that she has been discarded by her peers as rubbish.

Production meeting 2

As part of the pre production process we had to have production meetings as part of our production team. During these meetings we utilised the time using it to discuss and plan how we were going to proceed with making our music video. In this second meeting we discussed researching other similar music videos in order to draw inspiration that we could transfer over to our own music video. We needed to do this as we had filmed some footage and we had a rough idea about what direction we wanted to go in for our music video but we needed some more specific ideas about what is effective and what would work in our music video. We made a rough plan as to what shots we were going to film and when we were going to film them and discussed coming up with a shooting schedule. In addition to filming new footage we also discussed what we could do with our existing footage in order to display it to the best of it's potential. 

We put together a plan for our next production meeting to go on a location recce in order to figure out the best locations to film at. We also began discussing plans on what needed to be done for the magazine advert and the digipak. 

At this stage we thought it was a good idea to establish our group roles. 

Sarah - My role in the marketing process for the song was to create the magazine advert and the digipak. It's going to be my job to edit all of the pictures on photoshop, organise all of the images and select the most effective ones and to make creative decisions about what would work best to market the song, and to link the promotional package to the ideas for our music video. 

Louis- Louis' role was editing the music video, creating a basic rough cut and then creating the finished music video. 

Shelby- Shelby's role is to assist both me and Louis with our jobs and to give creative input and suggest any changes that should be made. 

Production Meeting 1

As part of the pre production process we had to have production meetings as part of our production team. During these meetings we utilised the time using it to discuss and plan how we were going to proceed with making our music video. In this first meeting we discussed plans to film talking about filming dates and making a schedule as we all needed to be available and we found that a lot of us had conflicting schedules which meant it was cruicial that we organise specific times to film. We also began to plan the details of each location and what scenes would need to be filmed when and who needed to be involved, what props/costumes where needed and what equipment we would need for each day of filming. When discussing locations we were torn deciding which shopping centre to use Romford or Lakeside, in the end we decided on Lakeside. Although Romford was closer Lakeside was bigger and we decided this would look better for our music video. We also had to spend some time deciding which school to film at as we are based at two different schools in the end we decided to film at both in order to get the most amount of footage and also to and some vareity to the school in our film.

Costume and Props

Ideas for costumes and props:

Cool kids outfits 

Idea for main character of focus's outfit 

Ideas for props

Risk Assessment

Risk Assessment

Group Members:                 Louis, Sarah, Shelby, Sophie, Amy, Louise, Cherie, and Kelvin.                                                                 Location: Lakeside , Shelby bedroom , Eastbrook.

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Fall down escalators	Everyone	2	5	3.5	Make sure everyone is careful and safe give everyone select steps	Y
Getting robbed	Everyone	1	5	3	Everyone should be cautious don’t approach strangers stay in sight on CCTV	N
Car crash	Louis, Sophie, Amy, Shelby, Kelvin.	2	5	3.5	Make sure the driver is focused and don’t distract them.	N
Fall down stairs.	Everyone	2	2	2	Make sure you are careful and go down the stairs safely.	Y

Contacts

Emergency Service:    999
Robert Clack School:   02082704200Other Contacts:         

Animatic

This is the animatic for our music video

Storyboard

This is our story board.

Shot list

Shot List
Scene	Shot Number	Description
1. Classroom scene  2. Singing  3. pushed over scene  4. Singing  5. Shelby and Sarah In Mall  6. Going to dress up  7.  Going back to the mall  8. Shelby Singing  9.  Classroom scene	1.  2.  3.  4.  5.  6.  7.  8.  9.	Shelby was writing on the class whiteboard in her unpopular clothes, when the cool kids are all giggling and throw a piece of paper at her head saying looser. She then runs out. Shelby in her unpopular clothes is singing with a black background and white the song. Shelby is walking in a classroom when Louis ( The cool kid) walks into her. She then falls on the floor with all her books whilst picking them up. This then goes back to Shelby singing in her unpopular clothes with a black background Sarah takes Shelby shopping, to get new cloths and make up to dress her up. Sarah goes back to Shelby's house where she dressed her up and makes her look good. Sarah and Shelby go back to the mall looking ' popular ' and bump into the cool kids on the escalator where they all look surprised and shocked. Shelby is singing in popular clothes outside. Shelby is writing on the whiteboard looking all glam where the cool kid Louis throws another piece of paper at her but this time saying sorry. Where she then smiles and throws it back in a sarcastic happy way.

Shooting schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
1.  2.  3.  4.  5. 6.  7.	School scene.  Getting ready  School  Scene  shopping Shopping  School scene  Lip syncing	East brook  Shelby's house  Robert Clack  Lakeside  Lakeside  Robert clack Robert Clack	Camera and tripod  Camera, tripod.  Camera,lights, and tripod  Camera Camera Camera, tripod and lights and dolly. Dolly, tripod, camera.	Shelby unpopular outfit  Shelbys unpopular outfit, Shelby's cool outfit  Shelby unpopular clothes  Shelby and Sarah  clothes ( un popular clothes) Cool kids outfits  Shelby cool kid outfit & unpopular clothes  Shelby cool kid clothes	Books.  Make up,  dressing table, mirror, shoes, wardrobe.  Books, class,  white board,  pens, paper.  make up.  shops.  Escalators  White board, classroom ,tables,pen, paper.  Wall, playground.	Shelby, Sarah and Louis  Shelby, Sarah and Louis  Extras,  Shelby,  Sarah  Louis.  Shelby Sarah and Louis Louis, Morgan,Sophie and Amy Shelby Louis and Extras Shelby&Louis.

Location Sheets

Location Visit Sheet Song Title:  Cool Kids Client: Echosmith Producer: Shelby, Louis, and Sarah. Director:  Louis Date: 30/11/16

Rough Sketch/Explanation of location and key points to note Lakeside shopping centre. Access to location via: Bus, Train or Car. Name and number of location contact: 01708 869 933 lakeside.information@intu.co.uk West Thurrock Way, Grays, Essex, RM20 2ZP

Health and Safety Issues to note: Escalators and stairs.

Potential Filming Problems: ●      Customers in way/ busy. ●      Not enough space ●      Breaking continuity ●      Loosing/ breaking equipment ●

Additional Notes:  (map of area/weather forecast etc)

Location Visit Sheet Song Title:  Cool Kids Client: Echosmith Producer: Shelby, Louis, and Sarah. Director:  Louis Date: 30/11/16

Rough Sketch/Explanation of location and key points to note Eastbrook/ Robert clack school. (School for boys and girls aged 11-18) Access to location via: Bus 103 , or Car. Name and number of location contact: Robert Clack telephone number: 02082704222      Robert Clack address: Lower site Green Lane Site, Dagenham Essex, RM8 1AL. Eastbrook telephone number: 020 8270 4567 Eastbrook address: Eastbrook Comprehensive School Dagenham Road, Dagenham, RM10 7UR

Health and Safety Issues to note:

Potential Filming Problems: ●      Students interrupting getting in the way. ●      Not enough space ●      Loosing/ breaking equipment

Additional Notes:  (map of area/weather forecast etc)  Eastbrook school     Robert clack.

Location Visit Sheet Song Title:  Cool Kids Client: Echosmith Producer: Shelby, Louis, and Sarah. Director:  Louis Date: 30/11/16

Rough Sketch/Explanation of location and key points to note Shelby’s house. Access to location via: Walking/ car/ bus.

Health and Safety Issues to note:

Potential Filming Problems: ●      Not enough space ●      Background noise.