Audience feedback

Once our music video was complete and had been exported and uploaded onto YouTube we needed to get some feedback. For this we asked some students to watch our footage over, some of which were the same students who had given feedback for our rough cut. This was a good thing as it meant we could get some direct feedback on the changes that had been made and what effect they had on the music video overall, instead of just an overview of what they thought of our music video. 

We received some very positive feedback in direct response to how our final music video differs from the rough cut. The students thought that the decision to re-film the shots of Shelby singing against the black background and replace them with shots of Shelby against a white background and a shot using a dolly to track Shelby down a corridor were really effective changes as they were a much better fit with the overall theme of the music video than the black background shots had been. Also the students commented that due to our increased experience with filming a music video and our now familiarity with the song this new footage was of a much better quality than its predecessors.

The students also said that they thought our decision to shorten the escalator shots was an effective decision as it allowed them to look more precise and to the point. This allowed the shot to maximise our audiences attention as in the rough cut these shots had been a little bit to dragged out and had pulled the viewer out of their viewing experience as they grew bored and realised that the cuts weren't as clean as they could have been. 

Our audience also really like our use of effects on premiere pro, they thought that the transitions used were the right choice for each shot. They also commented on the fact that our ability to know where the effects should go and our ability to not over use them meant that it looked much more professional as it is often a very amateurish mistake to over use effects in order to make the video look better. 

We also received a small amount of negative feedback from our audience, one of the things that they said took them out of the viewing experience was the fact that some  the lipsyncing was out of sync this made the footage look a little mess. However due to our short shooting schedule we were unable to go back and refilm all of it. We believe this mistake came as a result of the fact that Shelby mispronounced some of the words. This happened for two reasons, firstly her lack of familiarity with the song lyrics at the beginning of the filming process and secondly the artist singing was American and Shelby is English and because of this there are subtle differences in the ways that we pronounce certain word as such the mouth movements to produce the sounds are different. Because of this we always knew that we wouldn't be able to achieve total accuracy when it came to the lip syncing.