Constructing the Advert

Here is the original image that I started with when making the advert for the music video. It is just a picture of Shelby sitting on a platform. We picked this picture because we thought it sort of linked the idea of the popular Shelby and the unpopular Shelby she is wearing a checked skirt that links to her being a school student and being unpopular. She is also wearing a red/ burgundy shirt which uses the colour to link to her transformation to a popular kid.  

I started by opening it in photoshop, before which I had looked up the dimensions of an A5 page which was 148 x 210 mm so I cropped the picture down to fit these dimensions. So we will be producing an A5 sized advert.

After the image was the right size I decided to add the text. I ended up debating over a few different texts and asked some people what they thought worked best. 

Here are the different choices for the font: 

I decided on the first font in the end because the people we asked thought it looked better and also it ft with the theme of the song better as this font resembled writing on a white board which fits with the shots of Shelby writing on a whiteboard in our music video. 

I then started inserting icons such as the Twitter logo, iTunes logo etc. I went online to find files with empty backgrounds and added them as layers on-top of the original background image. I needed to add these logo's to show where the track and the artist could be found. 

I then added some star ratings and newspaper reviews of the song to make it seem like a hit. I found some files online of a black star and inserted it as a layer into the photoshop document and duplicated this layer to make the star ratings.