Richard dyer star theory

Richard Dyer came up with star theory. This theory details his different beliefs surrounding the stars. He believes that the persona's that stars portray are carefully contructed by their management using different media platforms such as their music, magazine articles etc. in order to increase finacial gains for the artist. This image is caitered to attract a certain target audience and completely controlled in order to create the perfect persona which is completly artificial, but is just right for making money for the artist and their record label. This is also done to diversify artists as record lables need to sign a variety of different types of stars in order to reach the widest range of audiences and reach more people therefore making more money.

Richard Dyer also believed that if an artist was authentic and portrayed their real selves, their audiences prefer this and that if an artist does this now it is considered a unique selling point because it is so rare among all of the fake personalities. Another thing that Richard Dyer belived was that artists are infuential to there fans they are trendsetters and often attract fans with similar backgrounds, religions,cultural views and personal lives. Music videos can convey certain messages about race, gender or religious identities and fans use these as indicators that they can look uo to these stars as role models. 

Stars a limited in the way that they express themselves as they are not allowed to put across the wrong idea for fear of damaging their image this is made worse by the overwhelming social media coverage that stars get now. It is now quicker and easier for fans to get information about their favourite artists online which has both its pro's and con's. Pro - it is easier for artists to interact with their fans, Con - it is easier for a stars mistakes to become public knowledge. Social media habbits now mean that fans follow their favourite artists throughout their day to day life, this is the cause of many stars drastic personality changes and can often prompt stars "loosing" themselves.