Katy Perry is an American singer who started her career as a gospel singer under the name Katy Hudson.
However this changed along with her name when she became a pop singer, who became an idol for teenage girls all over the world. Her branding is someone who teenage girls can look up to. A unique appeal among her target audience taking on the role of a relatable slightly older role model like older sister or an older friend, someone they aspire to be like that they feel they can depend on for guidance and advice. She comments on the different issues and insecurities that her teenage audience go through, attempting to convey an inspirational message. Katy Perry is also able to reach a wider audience due to her certain brand of "sexy" while not compromising her younger audience by appearing "sexy" but in a non threatening way.
I'll be using Goodwin's theory to analyse Katy's music videos.
But first I need to look at what Goodwin believed. Goodwin found that there are specific genre characteristics in music videos. For example Katy Perry's music is from the pop genre and pop videos often use bright colours, bright lighting and colourful quirky costumes. A good example of this is Katy Perry's music video "Hot N' Cold"
Goodwin also believed that there was a relationship between the visuals of a music video and the lyrics. There are three different types of relationship between the lyrics and image.
The visuals can Illustrate the lyrics to the song.
The visuals can Ignore the lyrics to the song.
The visuals can Amplify the lyrics to the song.
An example of Katy's music video being used to illustrate th lyrics of her song is "E.T." which depicts and alien and the lyrics are about an alien life form.
Goodwin also talks of linking the narrative of the song to the performance of the song. This is done by having the artist actively take part in the narrative story of their music video while also providing their vocal performance. Goodwin believed this adds authenticity to the story within the music video. An example of this is "Part of me" as she acts as the character in the music video while also providing the vocals for the song.
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