Digipak and Magazine Advert Research

A digipak and a magazine advert are key parts of promoting an album as they are used for marketing and creating a brand for the artist.

Digipak

A digipak is an insert that comes inside of a CD, this has six square sides including the front, back and the place for the disk. These usually contains images of the artist/band and are used to create the right style according to what fits with the track and the artist.

  

The key features of a digipak:

• The six panels which are placed in the correct order
• The name of the artist and the name of the album
• The barcode
• The spines 
• The list of songs 

Here is a template of what the six panels should look like in order to create the right layout. This is the template that I will be using. 

Magazine Advert 

A magazine advert is used to promote the new album and to make audiences aware that it is being released. It usually contains an image of the artist/band and are used to create the right style according to what fits with the track and the artist.

The key features of a magazine advert: 

• The name of the artist and the name of the album
• A linking factor between the digipak and the advert (such as a similar image)
• Different font for different texts
• A method of distribution
• iTunes and a website

Here is an example of an advert that I found for the band Nirvana: