The model of the media shows the way in which the production and consumption of media texts allows for future texts to be made thus the cycle continues.
Institutions use the model to work out how to best make media texts for their audiences. This tells institutions what it is that audiences want to see, and what they will pay for as to sustain the model there must be a finacial transaction.
The first step of the cycle is the institutions producing, distributing, exhiting and marketing their new media text products. Institutions are large companies within the media that produce media texts such as The big six, BBC, Sky etc.
A media text is the products that institutions put out such as a film, tv programme or a video game.
Audiences/ consumers by and use the different media texts, utilising different means to use their products such as Netfilx, games consoles, DVD's etc. Audiences/ consumers pay for these different products which allows a financial transaction which fuels the institutions allowing the cycle to continue and the institutions to continue making products.
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