Emil Nava
Emil started his career as many others
do as a runner on film sets. He worked as a runner for Blink Productions and
worked his way up to being an Assistant Director. He signed to Academy then went on
to work for Between the eyes, now he mostly works for Pulse. He now does freelance work for OB Management- OB
Management describe themselves as "a motley crew of passionate director
agents whose sole mission is to nurture and promote incredible talent for
commercials, content and music videos".
Emil's first budget was for a song called "Our
house" by Kid British, he received a budget of £20,000 for one day of
filming.
Emil has gone on to do a lot of work with Ed
Sheeran - here is an example of his work with Ed Sheeran
Ed Sheeran- Lego house
Lego House is a narrative music video following Ruperts Grint acting as a crazed fan of Ed Sheerans. It follows him singing along to the song and then attempting to break in back stage at one of Ed Sheeran's gigs unsuccessfully. This puts a spin on the lyrics of the song seemingly sweet and devoted, which instead are portrayed as the creepy, obsessive behaviour of a crazed stalker. Interestingly this is a mixture of an amplifying and contradicting music video as the visuals seem to completely ignore the sweet meaning behind the lyrics instead choosing to focus on how intense they were and framing them in a way that made them creepy instead of sweet.
Price tag uses a lot of close up shots on Jessie J's face of her singing, but there are also quite a few wide shots establishing the setting and letting the audience see what else is going on in the shot. Unlike in Ed Sheeran's Lego House there doesn't seem to be a clear narrative behind the video. It is clear that the video is trying to discuss and criticise the materialistic nature of modern society. However through out the video Jessie J goes through multiple outfit changes which, to have such a vast wardrobe would require a lot of money as such the "price tag" would be quite an important factor, so this doesn't really seem to correlate with the message that the lyrics in the song are trying to convey. There is even a point in the song where the lyrics say "And your heels so high that you cant even have a good time" to which Jessie gestures to her high heels, I am unsure if this is supposed to be mocking the ways of society or if it is a way of admitting that even she falls into the category of those that she is trying to criticise as the materialistic ways of society are unescapable. Either way this aspect of the video does not align with the message being conveyed through the lyrics of the song as such the music video seems to be in disjuncture to the song.
Jessie J Price tag
Price tag uses a lot of close up shots on Jessie J's face of her singing, but there are also quite a few wide shots establishing the setting and letting the audience see what else is going on in the shot. Unlike in Ed Sheeran's Lego House there doesn't seem to be a clear narrative behind the video. It is clear that the video is trying to discuss and criticise the materialistic nature of modern society. However through out the video Jessie J goes through multiple outfit changes which, to have such a vast wardrobe would require a lot of money as such the "price tag" would be quite an important factor, so this doesn't really seem to correlate with the message that the lyrics in the song are trying to convey. There is even a point in the song where the lyrics say "And your heels so high that you cant even have a good time" to which Jessie gestures to her high heels, I am unsure if this is supposed to be mocking the ways of society or if it is a way of admitting that even she falls into the category of those that she is trying to criticise as the materialistic ways of society are unescapable. Either way this aspect of the video does not align with the message being conveyed through the lyrics of the song as such the music video seems to be in disjuncture to the song.
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